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New app designed to boost Egypt's low e-cycling rate

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Claiming that Egypt generated almost 370 000 tonnes of e-scrap in 2014, entrepreneur Essam Hashem has launched the mobile app Mr WEEE in a bid to boost the collection of end-of-life electronics. The online tool gives consumers and companies advice and allows them to arrange pickups.

People who join the scheme will receive vouchers which can be used to purchase items from associated companies, Hashem explains. The app can be downloaded from Google Play for free. The businessman previously set up the company Spear Ink to promote the recycling of printer cartridges.

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